Monthly Archives: April 2012

Keys to Starting a Successful Clothing Company

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With the constant influx of new competitors entering a highly competitive market, becoming a successful clothing company all begins with basics. A solid foundation, firm design as well as clearly thought out business plan can lead to great achievements and profits within the clothing industry. Some key elements you may want to consider are:

  1. Solidarity in Designs, or Artwork
  2. Demographic (Target market)
  3. A Quality Shirt Supplier/Printer
  4. Sales goals and Promotional Talent (Marketing Ability)

You may also want to consider the scale of your business. Will you be marketing in a small online shop or are you venturing into larger territories with a plethora of vendors? When starting up a legitimate business, you may want to consult your local government in order to obtain a reseller’s license.

One of the most important questions is, “Why will the consumer buy my product?” With over 10,000 different shirt companies in this global industry, what will your company provide to the market that hasn’t already been done? Being innovative gives you that edge and market appeal.

Key considerations

If your capital to start your business is limited, begin drafting more designs and consider creating samples before investing into a big lot of garments. That way you save in overhead, and may save you from sitting on goods that aren’t able to sell.

Here at Blankstyle, our customer service representatives will guide you through the process of starting up your own t-shirt clothing line, and provide you with knowledge that will potentially lead you into success.

Our prices within our catalog are here to help you start up your business. For further screenprinting information, please go to our screenprinting page, and as always, feel free to contact us via our customer inquiry or via toll-free at (866)-792-5265.

New blog, new features, new products

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Welcome to our new blog! I hope that over time we can build this into a great avenue of communication between the staff here at Blankstyle.com and our end users. As the lead developer here at Blankstyle.com I am required not only to have an understanding of web development, marketing, and sales, but also of what customers want, need, and expect from our website. Our hope is that this blog will open up another way for us to get to know and understand our customer’s needs that much better.

New Browsing Enhancements

Screenshot of drill downsThis month we’ve rolled out several exciting new changes to our browsing experience. We have a new “drill down” feature that allows you to easily filter a category based on any given criteria, including brand and even the blend of shirt. Hopefully this will allow for a more exploratory browsing experience and will serve those of you who aren’t already decided on the garments they’re looking to purchase.

Related products boxAnother exciting change has been the new related product section you’ll find at the bottom of all our product pages. The product selection changes dynamically depending on the product you are currently examining, and displays a small thumbnail with the price. This feature was intended as a resource when a particular shirt you may have set your eyes on has a stock issue or if you simply need to find a more cost effective or higher quality option. We’ll be working in the coming weeks to refine this feature and make the results continuously more accurate.

New lines from Alternative Apparel and American Apparel, and our other brands

Having the latest product selections is of course, a big deal in this business. We’ve rolled out all the latest colors and styles for Alternative Apparel, American Apparel, Hanes, Gildan, Alstyle, and several others. We are doing large updates to our color selection and garment selection over the coming weeks, so be on the lookout for new colors and style options from your favorite brands. If you know of a style or brand you’d like us to carry feel free to weigh in either through the blog comments here, our contact form on the website, or  through our Facebook page.