Who Is American Apparel?

Considering Blankstyle’s mission to offer the largest selection of logo-free gear, is it any wonder that American Apparel would wind up on the radar? With great prices and quality materials, not to mention organic clothing options, American Apparel is moving in the right direction. Sweatshop-free production, generous employee benefits, and Los Angeles based assembly are a few American Apparel business practices that catch the attention of worker’s rights activists and anti-globalization activists alike.

American Apparel has been offering a concerned approach to clothing production and distribution since Dov Charney first started the business. With evocative advertising campaigns, American Apparel has attracted much attention for its edgy and raw advertisements, which mostly feature employees who volunteer to appear in the ads. Charney’s innovative approach to business and marketing has brought American Apparel notoriety and consumer loyalty. The bright and versatile clothing has attracted shoppers worldwide for their comfort and style conscious options.

American Apparel is a market leader in a new age of clothing production. Producing affordable and comfortable gear sans logo and sweatshops has bolstered their success. American Apparel has proven it is possible to enjoy worldwide success, while avoiding unethical human rights business practices.

A respectful and generous work environment for employees does not suggest that American Apparel is not profit conscious. There is great value in employee retention. By treating staff ethically, American Apparel’s staff helps exponentially grow the company and maximize profitability. The new era of clothing production acknowledges that the production process affects the company’s success and profit margins.

The future of retail and wholesale clothing lies in the hands of an ever conscious population of shoppers. American Apparel is one great example of an ethically conscious company, willing to push a human rights agenda, and all the while remain profit conscious.