New Balance Athletics, Inc.(NB) popularly known as New Balance is a global sporting brand which specializes in the manufacture of sporting footwear and apparel. The brand was founded in 1906 by a British emigrant, William J. Riley in the Brighton area of Boston, Massachusetts.
At first, New Balance was named The New Balance Arch Support Company, and they focused on the production of arch supports and related accessories which were designed to improve shoe fit in the Boston area. New Balance’s main product was a flexible arch support, designed with triple support points aimed at adding more balance and comfort to the shoe.
New Balance has its main manufacturing plant in the United States and United Kingdom. Compared to other competitor brands, New Balance Apparel costs more than those of other manufacturing brands. New Balance claims they have been able to leverage on the price by adding technical features which help to differentiate their products such as greater innovation, color selection, and sizes to cater to a wider range of their customers.
New Balance Apparel is regarded as one of America’s most popular sporting company, only second to Nike in the manufacture of high-quality sportswear and accessories. New Balance has steadily grown in popularity over the years, and their partnerships have grown with notable sporting teams around the world!
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