A Starter Guide to Apparel Pricing Strategies

Pricing Your Products Right

For small apparel businesses and startups, one of the most critical decisions is pricing their products. Setting the right price point can be the difference between success and struggle. It’s not just about covering costs – it’s about understanding the value you offer to your customers and positioning your brand effectively in the market. Here’s a comprehensive guide on how to approach pricing, specifically focusing on utilizing Blankstyle products, along with genuinely helpful tips for small apparel entrepreneurs.

Understanding Your Costs

Before you set a price, you need a clear understanding of your costs. This includes the cost of goods sold (COGS), which for apparel, involves manufacturing costs, material costs, labor, and, importantly, the cost of purchasing the base products from suppliers like Blankstyle.

Calculating COGS with Blankstyle

If you’re sourcing your blank apparel from Blankstyle, your COGS calculation starts with the price of the items you’re purchasing. Blankstyle offers competitive pricing on a wide range of products, which can help keep your COGS down. View our bulk pricing discounts on all products to better understand pricing breakdowns. Don’t forget to factor in additional costs like printing, labeling, or any other customization you’re adding.

Conducting Market Research

Understanding the market and your position in it is vital. Research competitors and similar products to see how they are priced. What value do they offer compared to your products? Are they positioning themselves as budget-friendly or high-end? This research will give you a benchmark to work from.

Using Blankstyle’s Variety to Differentiate

Blankstyle offers a wide variety of products, from budget-friendly basics to premium brands. This variety allows you to choose products that align with your brand’s market position. If you’re positioning yourself as a high-quality, niche brand, you might opt for premium Blankstyle products to justify a higher price point.

Pricing Strategies

There are several strategies you can consider:

Cost-Plus Pricing

This is the most straightforward method. You calculate the total cost of producing your product and then add a markup percentage to determine the selling price. This method ensures you cover your costs and make a profit but doesn’t consider market and competitor pricing.

Value-Based Pricing

This method involves setting prices based on the perceived value to the customer rather than the cost of production. If your brand tells a compelling story, focuses on sustainability, or has a unique design that resonates with customers, you can price higher.

Competitive Pricing

With this approach, you set your prices based on what your competitors charge. If you’re sourcing from Blankstyle, you might have a cost advantage due to their competitive pricing, which allows you to price your products more attractively while maintaining healthy margins.

Psychological Pricing

Setting a price slightly lower than a round number (e.g., $19.99 instead of $20) can psychologically make a big difference to customers. It’s a small change that can lead to increased sales.

Dynamic Pricing

As your brand grows, consider dynamic pricing strategies where you adjust prices based on demand, market conditions, and inventory levels. This flexibility can maximize profits, especially during different seasons or promotional events.

Communicating Value

Your pricing strategy should align with your brand’s messaging and the value you offer. If you’re using premium products from Blankstyle and adding unique designs, your prices should reflect the high quality and exclusivity of your apparel.

Testing and Adjusting

Don’t be afraid to test different price points and monitor how they impact sales. Market conditions change, and so should your pricing strategies. Regularly review your pricing in relation to costs, competitor prices, and customer demand.


Pricing is a critical aspect of your apparel business that requires a balance between covering costs, staying competitive, and offering value to your customers. By leveraging Blankstyle’s diverse range of products, you can strategically align your pricing with your brand’s positioning. Remember, the right price can attract and retain customers, cover costs, and ensure your business’s profitability and growth.