Introduction:
In the vibrant and ever-evolving world of fashion, where individuality is celebrated, Dummy Apparel Co. stands out as a brand that effortlessly blends creativity with a strong business ethos. With an intriguing backstory and a unique approach to design, Dummy Apparel Co. has not only carved a niche for itself but also managed to thrive in a competitive market. On Monday, I sat down with wo of their founders Danny and Katarina, to discuss their business and inspiration. In this exclusive interview, we dive deep into the Dummy Apparel Co. story and explore the pivotal role that Blankstyle’s apparel has played in their journey to success.
1. Shaping Identity and Style:
One of the defining aspects of any clothing brand is its identity, and Dummy Apparel Co. has certainly found its own. According to Danny, “I’ve always had a different style” and they’ve always wanted to show off the unique fashion inside their head. Blankstyle’s apparel has played a significant role in shaping their identity. When asked directly, they stated Blankstyle has been a crucial partner in “providing us with a range of apparel products” that not only meet “our quality standards but also allow us to showcase our unique style” and image. Additionally, they add “Having free shipping as an option has saved our business so much” citing high shipping costs can kill the profit of a business. From blank t-shirts to hoodies and more, Blankstyle’s selection of products has been the canvas on which Dummy Apparel Co. paints its distinctive designs.
2. Quality, Customization, and Representation:
In the world of fashion, quality is paramount. Blankstyle’s commitment to providing high-quality blank apparel has been instrumental in helping Dummy Apparel Co. maintain the level of excellence they demand for their clothing line. Authenticity and raw unfiltered content is at the core of Dummy Apparel’s brand. They strive to be unique, inclusive, and feature their own creative brains. They want their customers to feel seen, reflected, and represented.
3. Support and Inspiration
To add, successful businesses often rely on strong partnerships, and the synergy between Dummy Apparel Co. and Blankstyle is a testament to this truth. When asked about their inspiration, Katarina reflected they “have crazy ideas and will just “spit ideas” for hours on end. When asked if they drew any inspiration from music, TV shows, or any outside influence, they were firm in their stance. Everything they make reflects themselves purely. This partnership has been a driving force behind Dummy Apparel Co.’s continued growth and success.
4. Looking Forward:
As Dummy Apparel Co. continues to thrive, they see Blankstyle as an integral part of their future. The interview concludes with a look ahead, where Dummy Apparel Co. envisions Blankstyle continuing to play a vital role in their brand’s growth and success. “We are excited about the future and the potential collaborations with Blankstyle,” they share. They elaborate that they’re getting prepared to launch a Halloween collection and other winter-themed apparel. Humorously, Katarina shared her concerns they both previously had about leaning to into themed drops, worrying it makes the and blend in with competition. Brands sometimes use holidays as an excuse to pump out merch that is familiar to a wider audience, so it goes to show just how different Dummy Apparel Co is from their competitors.
In closing, Dummy Apparel Co. is not just another fashion brand. The brand is a testament to creativity, quality, and the power of partnerships. With Blankstyle’s apparel as the canvas, Dummy Apparel Co. paints a picture of individuality and authenticity that resonates with their loyal customer base. As they continue to innovate and create, Blankstyle remains a steadfast partner, helping Dummy Apparel Co. shape the future of fashion with their unique identity and style.
Check Their apparel and media pages here:
https://www.instagram.com/dummyapparelco/