Alternative Apparel Brand Bio

After getting fired from job working for pizza restaurant, Greg Alterman racked his brain to think of a way to make money. He was still in college, so he needed something that wouldn’t take too much time away from studies. He had an idea for an alternative version of the smiley face T-shirt–one with long hair, sunglasses, peace signs. Greg printed 72 of these shirts and sold all of them in one day. His shirt business was an instant success. He printed more t-shirts and began selling them around campus. After a minor fine or two, Greg quickly figured out the business and got the necessary license to begin producing a line of University of Florida products. By the time he graduated from college, he had a full-fledged business with eight employees.

Post-college, Greg moved home to Atlanta and 2627_flbegan manufacturing t-shirts for corporations using Hanes or Fruit of the Loom T-shirts. Unfortunately, Greg wished he could find a product with a fit similar to the thin, worn out ’70s shirts that filled his closet. When he couldn’t find those blanks on the market, he started manufacturing his own. He initially went to China, and through trial and error, found a factory that could make the kind of tee he was looking for. By the time, the 1996 Olympics came to Atlanta, Alterman was selling printed T-shirts and hats of his own designs. Other printers soon wanted in on his vintage-inspired t-shirts, and suddenly a new business opportunity presented its self. In 1996, Greg founded Alternative Apparel as a distribution company that would stock only high quality blank T-shirts.

It was a slow start–Alterman says that on some days, the phone wouldn’t even ring. But by continuing to increase its offerings with thermals, hoodiestank tops and even women’s dress styles, Alternative’s costumer base grew from simply selling blanks to embellishers, to catching the eye of retailers who wanted to stock their blanks for retail sale. Now, they even manufacture a popular blank hat line including styles such as the baseball cap, Fidel Cap and beanie.

Today, Alternative’s design studio and flagship stores are in Los Angeles, California while the corporate headquarters are in Atlanta, Georgia. While the company continues to expanding into the retail market, they still offer that perfectly fitted blank T-shirt for custom printi3110_flng. In addition to this, they have many trendy variations that demonstrate that the Alternative brand will continue to push the fashion boundaries of the blank T-shirt industry–including the Burnout Baseball  T, the Marathon Pullover, and the Destroyed-T.

In 2007, the company launched an eco-friendly lined called Alternative Earth. This line has the same vintage softness and fit that Alternative is known for but is manufactured using organic cotton, recycled polymers and low-impact dyes and softeners. A portion of the sales are even donated to a variety of environmental organizations. Some of the popular shirts include the EConscious heathered tees (styles EC3800 and EC1080) which are made from 60% organic cotton, and the AA1932 Boss V-neck tees made with low-impact dyes sells a wide selection of Alternative Apparel and has the best price on the web!  Going the extra mile to provide the highest quality in production and design for premium blank t-shirts is what has set Alternative Apparel apart from the rest!

L.A.T An Industry Innovator

LAT fam


LAT Sportswear has been in the blank apparel business for over thirty years. During this time the company has gone from being the innovator and pioneer of Rabbit Skins the original imprintable infant clothing line, to cutting edge with their recently released trendy GREY line for Youth and Men.

The line showcases a light weight fashionable Tee, and overall has a fashion forward feel. Trending towards a youthful hip market has been popular as of late in the blank apparel business.  LAT has done an excellent job of creating garments inline with the demands of todays fashion conscious consumer while keeping prices inline with the wholesale markets demands.

Comparable in fit and feel to both extremely popular industry favorites, the TULTEX 0202 and 6901the Canvas 3001, the LAT 6901 boasts a light weight fit and feel. At only 4.5oz this 100% combed ringspun cotton T shirt is very soft to the touch with a comfortable tailored fit. With over twenty five colors to choose from, the 6901 is a great choice for any line. While this Jersey T could easily stand on its own it does not have to! LAT has counter parts to ensure your brand has a consistent finished look.

The 6901 pairs seamlessly with other garments in the line allowing you to screenprint your own small line with a big feel. From youth to infant, and from junior to Lady’s and back, the entire LAT line incorporates many of the same core colors allowing you to imprint your design on a wide range of garments regardless of your run size. Utilizing LAT, you can outfit almost any group with the same colors and fabric.

Innovation does not stop with fit feel and color consistency throughout the LAT line. In addition L.A.T has created one of the first full lines of sublimation friendly t-shirts in SubliVie. Sublimation is a process in which ink is super-heated. The super-heated ink turns into a gas which adheres to polyester. This process allows for extremely vibrant all over prints. sublimationexSublimation has been traditionally used in the creation of uniforms, think cycling Jerseys similar to those Lance Armstrong wore in competition. The creation of SubliVie is truly innovative because of its fit and feel. While the line incorporates 100% polyester garments necessary for sublimation, the feel unlike most polyester garments is almost cotton to the touch allowing for vibrant all over T-shirt printing as seen on the t-shirt to the left designed and sold by Thredya.

L.A.T sportswear is tirelessly committed to providing customers with innovative products for innovative needs at affordable prices.