The History of New Era

New Era, a pioneering force in sports-inspired fashion and headwear, boasts a rich legacy spanning over a century. Its roots trace back to 1920 when Ehrhardt Koch, a German immigrant, founded the E. Koch Cap Company in Buffalo, New York. Initially recognized for crafting premium hats and fashion caps, the brand swiftly shifted focus to creating baseball caps, laying the foundation for its enduring affiliation with sports. The brands story continues.

The pivotal moment for the brand arrived in the late 1930s when it secured an exclusive contract to produce baseball caps for the Cleveland Indians, a Major League Baseball team. This marked the genesis of its longstanding partnership with various sports leagues, expanding from baseball to football, basketball, and hockey.

The 1950s witnessed the birth of the iconic 59FIFTY fitted cap, featuring a structured crown and a flat visor, a revolutionary design that swiftly gained popularity beyond the realm of sports, becoming a fashion statement embraced by athletes, celebrities, and streetwear enthusiasts.

Throughout its history, New Era has demonstrated unwavering dedication to quality, innovation, and its deep ties to sports history, propelling the brand to global recognition. As demand surged for personalized and branded apparel, they diversified their offerings to include a range of sports and lifestyle clothing, such as T-shirts, hoodies, and outerwear, while maintaining a commitment to excellence.

The brand's collaborations with fashion leaders, artists, and sports teams further expanded its influence, creating a unique fusion of sports, fashion, and streetwear cultures. An adaptive approach to changing trends and consistent evolution have cemented the brand as a trendsetter in the apparel industry.

Today, New Era stands as a globally renowned lifestyle brand, celebrated for its sports affiliations and trendsetting designs. With a heritage deeply rooted in sports culture and a commitment to offering superior, fashionable, and customizable apparel, this iconic brand remains a leader in sports-inspired clothing and accessories. Its lasting impact on both the fashion and sports scenes stands as a testament to its ongoing influence and revered legacy.